Why do most speakers fail to have a thriving business? by Douglas Vermeeren, 10X Your Speaking Business
Why do most speakers fail to have a thriving business? by Douglas Vermeeren, 10X Your Speaking Business
For nearly a decade and a half I have been a professional speaker. In that time I have seen many speakers come and go. I have also seen many who have had brilliant messages that should have been able to become highly successful fail. I have also seen many who were excellent speakers fail. WHat did the failurs have in common that prevented them from being successful you may ask?
Before I answer that I want to point out that it isn’t always the strength of the message or the messenger that ensures some speakers will be successful. I have also observed many well-known and commercially successful speakers that weren’t that great of speakers.
I know this sounds a bit counter intuitive but this element which I am going to point out is probably more important than even the strength of the speaker. Are you ready for it?
A successful speaking business needs to remember that it is a business. Most speakers who fail are not running their speaking business like a business. They have not taken the time to put in place correct business structures, nor do they understand how the speaking business works.
One of the most disappointing things that I see in todays mrketplace of services available to help speakers or those wanting to get into the speaking business is that there are very very few “speaker trainers” or “training programs” that understand or teach the speaking business as it exists in the marketplace today. (Most of htem in fact focus eclusively on platform skills and the outdated idea of a signature talk.)
If you want to be successful in todays marketplace you must understand that there are many key elements that you will need. For example you will need to have a correct business model to follow. (Most people are unaware that there are more than 250 business models available to speakers today. Most stop at two: namely speak for a fee or speak and sell something from the stage.)
Most speakers do not have a specific sales funnel, blueprint or customer journey for their students to follow. (Most that I encounter generally fly by the seat of their pants and create a workshop more or less to follow speaking events they are invited to give so they have something to sell.)
Many speakers create the wrong products or workshops because they don’t plan ahead, come from a place of ego or are out of touch with the market today. (Much more on this later.)
Most speakers today are also unsure of how to find profitable speaking gigs. They spend a great deal of time on their content or even speaking at low performing opportunitites, but the right events and profitable ones always seem to allude them.
Anyways, there’s my rant for today. You want to leanr more about how to do this. Here’s my invitation to you. I’ve got lots of free stuff I share from my deace plus of speaking and how I’ve been able to build financial freedom, time freedom and so much more through my speaking business. If you want to learn how to do these things for yourself and more join me on Facebook, youtube or other social media. You can get me through my website www.Douglasvermeeren.com
Douglas Vermeeren, 10 X Your Speaking Business
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU! He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! www.DouglasVermeeren.com
Contact: rachel@DouglasVermeeren.com
